Why we build high-performance web apps with Next.js
Site speed is a ranking factor and a conversion factor. Here is why modern frameworks like Next.js give businesses a competitive edge.
In the past, websites were built as monolithic blocks of code. Every time a user clicked a page, the server had to build it from scratch. Today, the standard for performance is much higher.
The speed advantage
We leverage frameworks like Next.js because they allow us to pre-render pages. This means when a customer clicks on a product or an insight, the page loads almost instantly. In ecommerce, a one-second delay in page load time can drop conversions by up to 7%.
SEO benefits of Server-Side Rendering (SSR)
Traditional React apps often struggled with SEO because search engines couldn't always read the dynamically loaded content. Next.js solves this entirely by rendering the HTML on the server first, ensuring Google indexation is flawless while maintaining a hyper-fast app-like experience for the user.
Views expressed are those of the author and do not constitute legal or financial advice.